Sep, 2025
Making an App Worth Following
Making an App Worth Following
Recomendo is a rewards and deals startup that needed its social media to work as hard as the app itself. They were early-stage, building an audience, and needed content that felt polished and lifestyle-relevant. Lottabit came in on a part-time basis to build that content direction.
Recomendo is a rewards and deals startup that needed its social media to work as hard as the app itself. They were early-stage, building an audience, and needed content that felt polished and lifestyle-relevant. Lottabit came in on a part-time basis to build that content direction.
Content Creation | App Promotion | Product Marketing
Content Creation | App Promotion | Product Marketing
Built for Feeds, Offers, and Attention Spans
Built for Feeds, Offers, and Attention Spans
The challenge was making promotional content feel native to a social feed rather than interruptive. The solution was leading with lifestyle context first, offer second letting the visuals do the selling before the copy explained the deal. Clean layouts, clear hierarchy, a feed that felt active and worth following.
The challenge was making promotional content feel native to a social feed rather than interruptive. The solution was leading with lifestyle context first, offer second letting the visuals do the selling before the copy explained the deal. Clean layouts, clear hierarchy, a feed that felt active and worth following.
Recomendo needed its social presence to feel as useful and rewarding as the app itself not like ads. The content direction made that happen, turning functional promotion into something people actually wanted to see in their feed.
Recomendo needed its social presence to feel as useful and rewarding as the app itself not like ads. The content direction made that happen, turning functional promotion into something people actually wanted to see in their feed.