Jan, 2026
Laila's Candy & Events had 18,600 followers and a business with real energy events, products, launches, and a lot going on. What they needed was someone who could translate all of that into a social presence that actually grew the audience and drove enquiries. All content was created during my role as a social media manager and graphic designer at Laila’s Candy & Events.
Across product launches, the campaigns, posts, and giveaways designed during this work consistently drove 5-figure launch weeks and lifted engagement by 20%, turning content into measurable sales and inquiries.
Laila's Candy & Events had 18,600 followers and a business with real energy events, products, launches, and a lot going on. What they needed was someone who could translate all of that into a social presence that actually grew the audience and drove enquiries. All content was created during my role as a social media manager and graphic designer at Laila’s Candy & Events.
Across product launches, the campaigns, posts, and giveaways designed during this work consistently drove 5-figure launch weeks and lifted engagement by 20%, turning content into measurable sales and inquiries.
Laila's Candy & Events had 18,600 followers and a business with real energy events, products, launches, and a lot going on. What they needed was someone who could translate all of that into a social presence that actually grew the audience and drove enquiries. All content was created during my role as a social media manager and graphic designer at Laila’s Candy & Events.
Across product launches, the campaigns, posts, and giveaways designed during this work consistently drove 5-figure launch weeks and lifted engagement by 20%, turning content into measurable sales and inquiries.
Making School Look a Little More Fun
Making School Look a Little More Fun
Back-to-school content for a candy and events brand needs to be louder than the chaos. Bright visuals, trend-driven graphics, colourful product styling content that captured the excitement and chaos of a new school year while still feeling recognisably Laila's Candy & Events.
Back-to-school content for a candy and events brand needs to be louder than the chaos. Bright visuals, trend-driven graphics, colourful product styling content that captured the excitement and chaos of a new school year while still feeling recognisably Laila's Candy & Events.
Built for Sugar Rushes & Scrolling
Built for Sugar Rushes & Scrolling
Halloween content for a candy brand should feel unhinged in the best way. Bold contrasts, dramatic lighting, slime, spooky typography, and product moments designed to stop someone mid-scroll. Theatrical enough to be memorable. Branded enough to be unmistakable.
Halloween content for a candy brand should feel unhinged in the best way. Bold contrasts, dramatic lighting, slime, spooky typography, and product moments designed to stop someone mid-scroll. Theatrical enough to be memorable. Branded enough to be unmistakable.
Candy-Colored Holiday Chaos
Candy-Colored Holiday Chaos
Christmas campaigns for Laila's Candy & Events meant leaning all the way in rich reds, candy textures, over-the-top festive styling, and seasonal drops that made the brand feel like the most fun place to be online in December.
Christmas campaigns for Laila's Candy & Events meant leaning all the way in rich reds, candy textures, over-the-top festive styling, and seasonal drops that made the brand feel like the most fun place to be online in December.
Outside the big campaigns, the day-to-day content kept the brand present launches, events, products, behind-the-scenes, whatever was trending that week. Consistency is what builds an audience. Personality is what keeps it.
Outside the big campaigns, the day-to-day content kept the brand present launches, events, products, behind-the-scenes, whatever was trending that week. Consistency is what builds an audience. Personality is what keeps it.
