Aug, 2024
Sparkle Floss started as an idea that was designed as part of my role at Laila’s Candy & Events. a sparkling drink station with edible glitter and dissolving cotton candy sparkle bombs. The concept was already there. The name, the identity, the packaging, the booth, the social media none of it existed. That was the brief. Built from scratch, start to finish.
More than a design, a product. The Sparkle Floss station was conceived, named, and designed from scratch, and has since been booked 30-40+ times at 2,000 AED per booking: a single creative concept turned into a repeatable revenue stream.
Sparkle Floss started as an idea that was designed as part of my role at Laila’s Candy & Events. a sparkling drink station with edible glitter and dissolving cotton candy sparkle bombs. The concept was already there. The name, the identity, the packaging, the booth, the social media none of it existed. That was the brief. Built from scratch, start to finish.
More than a design, a product. The Sparkle Floss station was conceived, named, and designed from scratch, and has since been booked 30-40+ times at 2,000 AED per booking: a single creative concept turned into a repeatable revenue stream.
Sparkle Floss started as an idea that was designed as part of my role at Laila’s Candy & Events. a sparkling drink station with edible glitter and dissolving cotton candy sparkle bombs. The concept was already there. The name, the identity, the packaging, the booth, the social media none of it existed. That was the brief. Built from scratch, start to finish.
More than a design, a product. The Sparkle Floss station was conceived, named, and designed from scratch, and has since been booked 30-40+ times at 2,000 AED per booking: a single creative concept turned into a repeatable revenue stream.
Built Like a Candy-Colored Daydream
Built Like a Candy-Colored Daydream
The identity was built around the feeling of the drink itself fizzy, colourful, theatrical. Soft gradients, candy-inspired colours, and a visual world that feels like a party before the station is even set up. Because if the brand does its job, people are reaching for their phones before the first sip.
The identity was built around the feeling of the drink itself fizzy, colourful, theatrical. Soft gradients, candy-inspired colours, and a visual world that feels like a party before the station is even set up. Because if the brand does its job, people are reaching for their phones before the first sip.
The campaign was built around the moment: the pour, the dissolve, the reaction. Editorial styling meets real event energy, designed to make Sparkle Floss look as good on a feed as it does in person. Content that people share without being asked to.
The campaign was built around the moment: the pour, the dissolve, the reaction. Editorial styling meets real event energy, designed to make Sparkle Floss look as good on a feed as it does in person. Content that people share without being asked to.
